Hey kids, I will be at the Web 2.0 Expo Mon-Weds. If you want to talk widgets, social networks, or generally just geek out, drop me a line. Or swing by my session Tuesday...

Using Widget Syndication for Online Marketing and Measurement Track: Marketing and Community Date: Tuesday, April 17 Time: 2:40pm - 3:30pm Location: 2002 2007 has been proclaimed "The Year of the Widget." Whether widgets live up to this hype or not remains to be seen, but one thing is for certain, widgets are going to continue to grow in importance. This talk will center around outlining the widget syndication trend, discuss why widgets work and why they don't work, and look at the latest in widget metrics and analytics. The talk will also discuss the use of widgets as a innovative marketing platform: why would you deliver your marketing message through a widget; what are the pros and cons; how can you build these promotional widgets; and how can you measure their effectiveness.

Hope to see some of you there. p.s. Dave M., I definitely owe you a drink. :) technorati tags:widgets, web2.0, web2.0expo, hooman