inicio mail me! sindicaci;ón

Metrics in an Atomized World

December 28, 2006 at 12:15 am · Filed under Uncategorized

In case you have been living under a rock recently, the web is atomizing - fast. Keith Teare of Edgeio has a good follow-up post on Fred Wilson's discussion of this "De-portalization" trend. It seems that the resounding consensus across the web is that the old school aggregation model is going down. Several folks are speaking on this topic at Ajax World East 2007 including:
  • Steve Rubel
  • Adam Sah
  • Stowe Boyd
  • Dion Hinchcliffe
  • Me!
If you buy the atomization of the web bit, then you are probably on board with the concurrent theme being propagated around the blogosphere - the death of the page view. Folks like Evan Williams, Fred Wilson, Steve Rubel, Michael Parekh, Om Malik, and Jeff Jarvis all agree that existing metrics no longer cut it. Given Fred's history with Comscore, that is a big deal. That being said, what metrics will make the cut in this brave new world? There is plenty of talk claiming that everything is foo-bared, but little progress towards a real answer. Well, there are folks that are trying. We are hard at work with our partners to figure out what else matters. I think we are off to a good start and will keep everyone posted on our findings. I am sure that - in addition to the folks above - widget fiends like Danny, Lawrence, Tim, Ivan, Dare, Rob, Niall, and - of course - ninja widget creators have some ideas. What do YOU think the new metrics for widgets will be? technorati tags: , ,

Metrics in a widgified world at Zenrob: Biz Dev in NYC said,

December 30, 2006 @ 6:27 pm

[...] Hooman Radfar poses this question in response to Keith Teare’s follow-up post on Fred Wilson’s discussion of this “De-portalization” trend: If you buy the atomization of the web bit, then you are probably on board with the concurrent theme being propagated around the blogosphere – the death of the page view. Folks like Evan Williams, Fred Wilson, Steve Rubel, Michael Parekh, Om Malik, and Jeff Jarvis all agree that existing metrics no longer cut it… What metrics will make the cut in this brave new world? …  I am sure that – in addition to the folks above – widget fiends like Danny, Lawrence, Tim, Ivan, Dare, Rob [thanks for the shout out, Hooman!], Niall, and – of course – ninja widget creators have some ideas. [...]

Rob Tsai said,

December 30, 2006 @ 6:34 pm

Hooman,

Thanks for posing these interesting questions. I penned a response on my blog.

http://zenrob.com/?p=16

Rob

Metrics in a widgified world | Zenrob: Biz Dev in NYC said,

January 1, 2007 @ 12:07 pm

[...] Hooman Radfar poses this question in response to Keith Teare’s follow-up post on Fred Wilson’s discussion of this “De-portalization” trend: If you buy the atomization of the web bit, then you are probably on board with the concurrent theme being propagated around the blogosphere – the death of the page view. Folks like Evan Williams, Fred Wilson, Steve Rubel, Michael Parekh, Om Malik, and Jeff Jarvis all agree that existing metrics no longer cut it… What metrics will make the cut in this brave new world? …  I am sure that – in addition to the folks above – widget fiends like Derek, Lawrence, Tim, Ivan, Dare, Rob [thanks for the shout out, Hooman!], Niall, and – of course – ninja widget creators have some ideas. [...]

Hooman Radfar said,

January 1, 2007 @ 3:52 pm

Rob, thanks for stopping by. I will definitely take a look at the responses. I think that these discussions are not just interesting, but necessary as we move towards the next generation of the web. Happy 2007!

RSS feed for comments on this post · TrackBack URI

Leave a Comment