Brightcove vs. Everyone?
After receiving a million comments/questions/opinions about BrightCove from all of my fine, feathered, friends, I decided that I would bite the bullet and blog about it.
In my opinion, their new position is pretty simple. They are competing with everyone. I mean everyone. YouTube, Revver, NBBC, Voxant, College Humor, and more specialize in delivering pieces of the new BrightCove platform. The move by Brightcove is either a super-brilliant all-or-nothing dash to own the legal video market, or it is absolutely Captain Insano. Only time will tell I suppose.
If they do pull this off, the web will definitely be a very different place. Not to mention they will be very rich video moguls. Either way, I wish them the best of luck. See below for a breakdown of the BrightCove vs. Everyone.
1. Brightcove.com
- Consumer-facing Video Gallery
- Search, discover and share videos
- Video can be distributed via a viral video player
Sound familiar? Check out College Humor, YouTube, Google Video, and Yahoo Video
2. BrightCove Network
- Syndication service for independent content creators
- Upload video for free
- They will put in the ads
- Content owner gets a 50% rev share
Sound familiar? Check out Revver. This also puts them in competition with video ad technologies like recent AOL acquisition Lightning Cast.
3. BrightCove Syndication Network
- B2B marketplace
- Gallery for participants to find shared content
- Distribution services
- Licensing services
Sound familiar? Check out NBBC.
4. BrightCove Platform
- Hosted SaaS for content providers
- Distribute video from your site
- Use the platform, put in your own ads
- Keep ad revenue, sell downloads
Sound familiar? I don't even feel like going through this one. :)
Technorati tags: video, brightcove, syndication, web2.0
Alex Williams said,
Hello, Hooman — Thanks for commeting over at the Splashcast blog. I will be at WidgetLive. Let’s take some time to talk when there.
Bryihtcove has quite a road ahead of them. I wonder how they will stay focused on their mission with such a broad strategy. No one can do it all. It seems like Brightcove is trying to do just that. How does Brightcove differentiate itself in such a fast growing market?
Hooman Radfar said,
Alex, that sounds great. Would love to touch base then.
I think that the comments you made are fair. Their strategy is definitely really wide-reaching and tough to implement for any company in such a dynamic market.
I wonder what their burn rate is? It must be getting insane!
Widgify » Blog Archive » Big Media vs. Brightcove said,
[...] This announcement has clearly got folks talking about the face-off between Google and Big Media. However, there has not been too much discussion about how this new venture will impact that other online video player – Brightcove. A while back, I wrote a post entitled, “Brightcove vs. Everyone.” In this post, I outlined how it seemed like Brightcove was competing with everyone in the online video space. [...]
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