Some folks have been emailing me post Web 2.0 Expo requesting copies of my slides. So I went ahead and posted it here:
Hoo's Web 2.0 Presentation is this.This covers the birth of the Widgetsphere, as well as a high level methodology to help you kick-start your widget syndication program. Ping me if you have any questions. ;) technorati tags:
web2.0expo, 
web2.0, 
clearspring, 
hoomanradfar
From an article written about AOL circa 2001:
"There is an all out war going on between those who promote the Internet and powerful corporations who are attempting to stifle the growth of the Internet. AOL pretends to be the internet, and restricts user access to web sites that don't pay them."Fast-forward. It's 2007. Eliot Van Buskirk from Wired writes an article entitled, "Note to Everyone: MySpace Is Not the Web. Get Ready to Move On" where he states:
...MySpace isn't the web -- it's a business...Why should the company serve up its audience to YouTube, Sony and everyone else who wants a piece of the action for free?Sound familiar? technorati tags:
myspace, 
aol, 
history, web2.0
MySpace has silently changed the way they deal with comments. Any link included in a user comment is now replaced with a new 'mysplink.' For example, I posted a link to Widgify to my friend's MySpace page. I set the link target to:
http://www.widgify.comWhen the link was published to his MySpace comment section, the link target was replaced with:
http://www.msplinks.com/MDFodHRwOi8vd3d3LndpZGdpZnkuY29tThis means that MySpace can now not only track link-out activity, but can also block outbound links. This only seems to be the case with new comments. Old comments still point to their original link targets. MySpace has already turned off links for Flash widgets, so there is definitely a pattern emerging. This activity is extremely interesting in light of the upcoming changes coming soon from MySpace competitor, Facebook. Facebook seems to be moving in the opposite direction - opening up to developers. I wonder if MySpace take a hint from web history, or continue to move along their current trajectory. I guess time will tell if Tom still wants to be everyone's friend. p.s. Thanks to Matt K. from Clearspring for the find. This was also covered in Web Design 10. technorati tags:
myspace, 
comments, 
links, 
yahoo, aol, 
widget
A couple folks caught wind of the fact that Clearspring is working with Akamai. So I figured it might be a good time to shed some light on this bad boy...
In case you missed it, Akamai is getting into widgets in a big way with their StreamOS product. StreamOS is a rich media content management system. As you can imagine, many of their customers want to syndicate that content via widgets. According to CNET:
"People can make widgets with changing video to use with their desktop or MySpace page, as long as the content provider allows it in its distribution rules. 'I think everyone realizes that not everyone will come to them, to their site. Viral distribution is not something that is going away,' said Suzanne Johnson, senior product marketing manager at Akamai.So how does Clearspring fit in? Duh. StreamOS widgets are powered by Clearspring. This is the first of a couple major partnerships that we will disclose over the next couple weeks. Stay tuned. :) technorati tags:
akamai, 
streamos, clearspring, widget
Hey kids, I will be at the Web 2.0 Expo Mon-Weds. If you want to talk widgets, social networks, or generally just geek out, drop me a line. Or swing by my session Tuesday...
Using Widget Syndication for Online Marketing and Measurement Track: Marketing and Community Date: Tuesday, April 17 Time: 2:40pm - 3:30pm Location: 2002 2007 has been proclaimed "The Year of the Widget." Whether widgets live up to this hype or not remains to be seen, but one thing is for certain, widgets are going to continue to grow in importance. This talk will center around outlining the widget syndication trend, discuss why widgets work and why they don't work, and look at the latest in widget metrics and analytics. The talk will also discuss the use of widgets as a innovative marketing platform: why would you deliver your marketing message through a widget; what are the pros and cons; how can you build these promotional widgets; and how can you measure their effectiveness.Hope to see some of you there. p.s. Dave M., I definitely owe you a drink. :) technorati tags:
widgets, web2.0, web2.0expo, 
hooman
Taming the Wild World O’ Widgets, the Social Web and all things Digital Convergence by Hooman Radfar
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